The Future is - OPEN - Lots of Freemium

Nobody wants to pay anymore. It's about Pull not Push
Media Futurist Gerd Leonhard talks about different types of free:

Free= nobody pays anywhere
Feels Like Free= the payment is bundled or hidden
Freemium= all users get real value but some pay for premium sevice (A lot of these new cool ed apps work like this)
3rd Party Pays= Someone else pays because they want access to my data

His prediction- Half of all internet users will create and post their own content by 2012
The future is open. See Media Futurists Gerd Leonhard's presentation here:
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